Mastodon is a breath of fresh air in the social media landscape. Unlike typical platforms run by large entities, Mastodon is a decentralised social network that gives users the freedom to host their own servers, known as “instances.” These instances can communicate with each other via a protocol called ActivityPub, allowing users from different Mastodon servers to interact, much like sending emails between different email providers.

In this digital age, where privacy and free speech are increasingly important, people choose Mastodon for various reasons.

Take privacy protection, for example. Unlike many large social media platforms, Mastodon does not collect user data for advertising purposes. This means your personal data remains private and is not sold to third parties.

Then there’s the issue of free speech. Mastodon provides a platform where users can communicate freely without fear of censorship. The moderation tools are decentralised, meaning that each instance can set its own rules and community guidelines, supporting a diversity of voices.

Another appealing aspect is that Mastodon is community-driven. Users can join instances that match their interests and values, leading to more cohesive communities that are often better moderated than on large, general platforms.

Lastly, the customisability of Mastodon is a significant advantage. Being open-source, administrators and developers can tailor the software to their specific needs. From the appearance of the site to the features offered, Mastodon can be shaped according to what the community requires.

People embrace Mastodon because of these principles and functionalities, making it an alternative to centralised and sometimes restrictive major social media platforms.

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